HubSpot - The All-in-one Kit for Understanding Inbound Marketing.
October 21, 2016

HubSpot - The All-in-one Kit for Understanding Inbound Marketing.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

It is currently being used only by those involved with marketing, but with the launch of the Projects functionality, it will definitely be used by a larger portion of our company in the near future. Being able to manage projects within HubSpot is a big change, and the integration of Project templates makes it so easy to use.
  • Hubspot makes it easy to track, label and manage contacts easily.
  • Hubspot makes it very easy to push something out on all of my major social media platforms.
  • Hubspot has a lot of support built in with the Academy and related blog, webinars and videos.
  • I would like to be able to tag someone in a Facebook post I'm making.
  • I would like to be able to add more social platforms to the Monitoring features.
  • I would like to be able to schedule social posts based on my blog post at the same time that I'm making the blog post.
  • We are still in the early stages of HubSpot usage, but it has provided a structure for measuring and increasing social messaging and blog output.
  • HubSpot is very engaging, and has some neat options for staying in touch with other HubSpot users.
  • We are doing our best to be the most technologically advanced company in our segment, and HubSpot is helping us get there. The training in HubSpot is invaluable.
I was not involved in the buying process for HubSpot, but I have seen other products out there. The biggest advantage that I see with HubSpot is that the experience behind the company means the product has more nuance, and HubSpot as a company knows what marketers want and need because it has done a great job marketing itself.
Anytime a small company is trying to set itself apart in the marketplace with a strong, consistent online presence, HubSpot should be considered. It is very engaging, the trainings are fun, and you can literally start with no experience and learn the whole system. I also highly recommend the books written by the founders of HubSpot, as it helps to conceptualize the ideas behind inbound marketing.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with SugarCRM
10