HubSpot = Heaven!
November 07, 2016
HubSpot = Heaven!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with HubSpot
We use HubSpot as the primary platform for content creation and publishing to our clients' sites and social channels. It is utilized across the whole organization, which I believe gives us visibility and access to understand and stay updated as a team on what is happening for each [client]. This helps with collaboration, planning, organizing, and reporting -- all things that are critical to the success of the results we deliver!
- Auto publishing - it's a great tool to get content out at the same time on a blog and social channels.
- Page Performance - this is my "go-to" tool for reporting. It gathers so much information about what users are doing and not doing, and helps identify what recommendations or changes need to be implemented.
- Smart lists - these are great for segmenting. They're super helpful for analysis, and I use them to help determine offer downloads based on activities, lifecycle stages, and much, much more!
- CRM - it would be great to see more customization available in this area. It's relatively new, so I anticipate that will come with time.
- Custom reporting
- Date ranges - the ability to compare year over year, more in-depth ranges for analysis.
- More qualified customers, who are more likely to do business.
- Audience reach and the ability to analyze behavior and tailor.
- Streamlined.
HubSpot is much more intuitive and user friendly. Also, it integrates social, blog, email, contacts, campaigns, analytics, CTAs, file management, offer creation, and so much more. I found WordPress cumbersome and time consuming, and it didn't provide great analytics. When I discovered HubSpot, it was like a marketing dream come true!