Tackle your marketing problems
December 06, 2019

Tackle your marketing problems

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

When we started using HubSpot, we implemented it only for one department (Marketing). Later on, we realized how useful the whole platform is. Currently, marketing, development, and the sales teams are on HubSpot. We chose it to address the following problems.
  • The marketing team was generating the leads, but what was happening with those leads was not tracked. And, if it was, it was done across multiple Excel sheets.
  • Email marketing was spread across different platforms.
  • We never thought about going bigger on landing pages.
  • Content marketing was a problem.
We needed a proper system in place and HubSpot provided us that platform to bring our team, ideas, and content in the same place.
  • Email marketing: With HubSpot, we were able to create sequences & workflow which made life easy.
  • Lead Qualification: Proper leads go to corresponding funnel.
  • Landing Pages: We want to show different things to users and don't want to spend time creating web-pages.
  • Price: They need to work a bit on their pricing model.
  • Third-Party Agency/Implementation Partners: They need to review their agency partner and take proper feedback about them as we faced huge problems with the partner we worked with.
  • Positive: Creating proper MQL funnel.
HubSpot is a perfect platform for users who are planning to scale their marketing spends and sales efficiency. It's easy to use and as a marketer, you can plan a lot of things and learn new things on the go.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8