Item: HubSpot CRM
Rating: 8
Author: Padraic Ryan

Use Cases and Deployment Scope

We don't use HubSpot to its full potential, we are only using the user database side of things. It is where we keep track of details for our members including mailing address, notes from calls, personal details, etc. We are slowly trying to migrate all of our data into a central hub for searching for users, as the data is in multiple places right now.

Pros and Cons

Allows you to create unlimited custom fields
Tons of features - possibly too many!
Integrates well with other apps like Zapier to sync data

I'm not a fan of the UX - it isn't always easy to find what you are looking for
Not quite as customizable as I would like as far as what data is displayed by default
Too many features - I'd love to limit it to just what we need

Return on Investment

This really doesn't provide an ROI for us as we don't use it for marketing

Usability

There are WAY more features in this software than some of the others we have tested out. I'm not sure if that is a good thing yet, as sometimes it can be overwhelming.

Team Alignment Benefits

We don't use it for marketing at all.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

I imagine this platform would be extremely beneficial for a large organization that wants to keep track of leads, marketing, etc. It may be overkill for just a simple user database.

HubSpot CRM - Tons of Features, But it May be Overkill for Some Businesses

Overall Satisfaction with HubSpot CRM