Item: HubSpot CRM
Rating: 10
Author: Felipe Brasil

Use Cases and Deployment Scope

I use HubSpot CRM to keep track of all the sales leads, make marketing and sales automation, workflows, and all the sales department analysis to help the team perform better. HubSpot helped us make better email marketing, start using ABM, and automate a lot of the process that was previously done by hand.

Pros and Cons

Email Marketing
Sales Automation
Task Management

Black List of E-mails
Deals could have more than 2 descriptions in the card

Return on Investment

Time saving
Better organization

Usability

HubSpot has a lot of customization that one can do. You can get basically any report you want, any kind of automation you want. Perhaps it's not easy to figure out how to do all of it, but after you figure it out, it's fun to do it.

Alternatives Considered

HubSpot Marketing Hub and HubSpot Sales Hub

Actually, for us, all products were treated like one. We had to get familiar with HubSpot, and then this allowed us to walk through the different hubs and know what was going on. It was great because it allowed the team to work closely.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

I would recommend HubsPot CRM if the company has at least 5 people in the sales team, and considering that at least one of them is capable and/or willing to dig deep into the tool (as a sales ops analyst or something), and learn a lot from it. Because it's not easy to set it up. Otherwise, the tool will not reach its full potential.

Great tool

Overall Satisfaction with HubSpot CRM