Item: HubSpot CRM
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

HubSpot is used within our company to encompass all of our Sales deals, leads, as well as Marketing activities, it is simple to use and allows us to have one centralized area to communicate with each other across departments, whilst also giving notifications where needed.

The Workflow function and Automation features are some of my personal favorite sections of Hubspot as it allows me to complete tasks in minutes that would otherwise take hours or even days! Overall HubSpot has been a blessing to our business and I would highly recommend it to anyone who is tired of having all of your information scattered over various excel documents.

Pros and Cons

Automation features that make mundane time-consuming tasks take minutes rather than hours
Easy to communicate with others in your business by adding notes to contacts and tagging colleagues
Keeping all of your contacts and lists centralized rather than multiple messy excel files

Sometimes the system can be a little slow in the late afternoon (UK) due to the NA region using it more
Navigating can sometimes be a little confusing
The phrasing within Workflows can be a little confusing (using double negatives when setting parameters.)

Return on Investment

Optimising the time needed for performing email outreach
Increased conversion rates due to tracking email clicks and opening trends
Shorter deals cycles

Usability

This is the first CRM software that I have had the pleasure of using and after using this I wouldn't have any need or reason to try a different one.

Alternatives Considered

N/A

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Apollo

Likelihood to Recommend

A list of contacts was imported from our excel spreadsheets and a message was drafted up to be sent as a marketing email. We wanted to add personalized aspects such as the contact's name and company name, HubSpot allowed us to automate this so that we didn't need to go through each email and personalize each one individually.

Helpful HubSpot

Overall Satisfaction with HubSpot CRM