Simple, Effective Email Campaigns
September 11, 2019

Simple, Effective Email Campaigns

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with iContact

We use iContact for email campaigns. It works well for small to medium campaigns. I have also recommended and setup the product for several other companies. The interface is pretty straight forward and it does a good job of walking you through the entire process for someone who has little experience.
  • Easy to use templates.
  • Good delivery rates.
  • Good customer support
  • Can get complicated if you do not want to use one of their templates
  • Larger email lists can get expensive.
  • Very strict rules about adding a contact who does not respond to an invite.
  • iContact has been a very effective tool to engage our clients.
  • It is easy to setup and train users.
  • Signup forms apps make it easy to add contacts from our website.
iContact and Constant Contact are very similar products, however I prefer the iContact interface. Mailchimp may have more features but is harder to train users who are not familiar with email campaigns.
iContact works well for small to medium companies. Larger companies with larger email lists may find that it is too expensive.

iContact Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
8
Triggered drip sequences
8
Dashboards
9
Standard reports
9
Custom reports
8