Item: iContact
Rating: 8
Author: Stephanie Nelson

Use Cases and Deployment Scope

We use iContact to send out emails and monthly messages about what is happening in the business and as a communication tool for our customers. The biggest problem I think we have come across so far is getting more people to open the emails once they are sent out.

Pros and Cons

Great themes and templates that are already set up for you.
It's easy for my customers to set up or decide to decline emails.
Once emails are sent out, I'm able to view success rates and how well the emails are being received. Like how well they are doing, being opened and such.

The ways the emails are sent out come across as spam. I wish iContact info was left out of it.
Some of the editing tools are hard to navigate, and once I go from one page to the next, I have lost things that I have worked on. "Save" doesn't seem to work.

Return on Investment

It helped us grow in the beginning.
Helped manage contacts that were coming in.

Alternatives Considered

Mailchimp

I haven't used other products for the same features that iContact offers, but I have used products like Mailchimp which sends out massive emails or postcards and such. Personally, I prefer iContact because you're able to personalize it and have the ability to send the emails yourself.

Other Software Used

Excel4apps, Slack, Google Ad Manager

Likelihood to Recommend

I think iContact is great for small businesses starting up and trying to better manage their client base. Well suited for sending out lots of messages at one time or maybe multiple messages per month, things like that.

But I think for bigger businesses it might not be the right fit. I feel as though many people view messages coming from iContact as spam or junk mail and they are not opened or received. That can be a waste of time for the business owner or the developer.

Personalize Emails with iContact and control marketing!

Overall Satisfaction with iContact