Overall Satisfaction with Keap (formerly Infusionsoft)
We use Keap as our CRM, email marketing, and funnel optimization tool. Keap helps us segment our audience and automate our business. We use Keap integrations to connect multiple platforms and software and streamline our communication with our clients. We also use Keap to help manage internal operations and tasks.
- Segmentation
- Automation
- Email marketing
- More native integrations so we wouldn't need to use a tool like Zapier.
- More graphic design options + content library organization tools.
- An easier process for checking/merging duplicate clients.
- Detailed click reporting on emails.
- Significantly helped with conversions.
- I'm still relatively new and learning all the capabilities of the software.
The marketing and client management capabilities are much more robust on Keap.