TrustRadius
Leadfeeder - good for seeing who is on your company's website
https://www.trustradius.com/marketing-analyticsLeadfeederUnspecified8.612101
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March 29, 2019

Leadfeeder - good for seeing who is on your company's website

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Leadfeeder

Leadfeeder is being used in our organization in two main departments -- Sales and Marketing. The main business purpose it addresses for us is companies who visit anywhere on our website. Leadfeeder shows the company name, location our website was accessed, what pages of our website were visited, and how long the prospective company was on each page.
  • Website traffic by company.
  • Website traffic by location.
  • Website traffic by duration.
  • Alerting departments in various ways.
  • Slack integration alerts would be nice.
  • Tying in Salesforce owners (vs always manually assigning).
  • Real-time alerts (vs the day after).
  • Positive impact on finding "warm lead" companies.
  • Positive impact on reaching out to companies with the correct interests (knowing what pages they were on).
  • Positive impact in reaching out to individuals in the company (based on the location of the IP address).
The main generation of information from Leadfeeder was daily emails and slack messages. These daily emails and alerts show the previous day's visitors broken down by company and location. These emails and alerts met some basic needs and provided valuable information. An improvement here would be "real-time" alerting on who is on our website.
Leadfeeder is well suited for tracking website traffic for Sales and Marketing. The main business purpose it addresses for us is companies who visit anywhere on our website. Leadfeeder shows the company name, location our website was accessed, what pages of our website were visited, and how long the prospective company was on each page. Leadfeeder is not well suited to tracking emails or any other tracking.