TrustRadius
Lead Generation for B2B businesses
https://www.trustradius.com/marketing-analyticsLeadfeederUnspecified8.612101
Susan Hammiche profile photo
May 31, 2019

Lead Generation for B2B businesses

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Leadfeeder

Leadfeeder is used by our company as a lead generation. Anyone that works in sales is able to see what business visited our website and what products they looked at to directly advertise to them. Rather than cold calling, we will know what they are looking for and can set up a meeting with the decision maker. It saves time on research. As we are a small business it is used across the organization by sales and marketing to find leads and engage them.
  • Displaying the company and location as well as employees at the company to make it easier to find the right person to contact
  • You can use LinkedIn Sales Navigator to be able to contact them directly on LinkedIn
  • It shows all the pages visited so the sales team can advertise the right product
  • The user management within Leadfeeder is easy to use as you can assign a company to another user and keep everything organized
  • I would like to see the countries in separate columns to easily identify where the visitors coming from
  • One positive impact is the time that is saved for the sales team with less cold calling and more following direct leads
Lead Forensics is a more costly option. Their fee is several hundreds of dollars a month. They give you the same information as LeadFeeder but different dashboard visuals. You will also have to pay extra if you need email addresses.
Leadfeeder gives you a more cost-effective alternative.
I can create custom feeds based on the filters I need. It will show me the visitors based on certain criteria. That keeps it organized for me. I then get emails to alert me about visits on a daily or weekly basis so I don't miss any opportunity to get a lead.
It is very good if your business is B2B. You can directly contact the business that was interested in your services without having to go through extensive research. For a company that mainly sells products and services to the end consumer, it may be less appropriate to use LeadFeeder. It wouldn't help much if you see a business visiting your page as it may only be a person in that company looking for something while at work.

Using Leadfeeder

2 - Sales and Marketing