Great and cost effective prospecting solution
October 01, 2018

Great and cost effective prospecting solution

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

We are using Sales Navigator as a prospecting and data enrichment solution. Since I sell to a somewhat niche target, it is a very useful solution since it allows me to narrow my range of potential customers based on a technical skill that is a main qualifier for our product's customer base. This ability to focus lists allows for more precise sales and marketing prospecting instead of pure carpet bombing. Also, the capability to build custom lists and save searches makes it convenient when finding leads.

Pros

  • Targeted searches based on skills, experience.
  • Quick list aggregation.
  • Account-based alerts
  • Ability to communicate via InMails, which is a less cluttered way to contact prospects.
  • Great research tool for seeing the size and scope of a particular department (ie. size of the IT department).

Cons

  • Better integration with sales automation tools like Outreach.
  • Not easy to pull contact information into a tool like Salesforce or Outreach.
  • Has become a new source of scheduling meetings with cold leads.
  • Has proven effective as a means of researching and taking expansion efforts within existing target accounts.
  • Cost effective compared with other data sources like DiscoverOrg.
It is great because it leverages an already wide network of contacts on LinkedIn.

It is better quality than generic data aggregators and more cost effective with timelier data than tools like DiscoverOrg
Outreach, Slack, Evernote
Very good for being able to build contact lists based on very specific criteria like skills, experience, etc.

Also very good for gaining insights into existing account, enriching data that is already available about an account for the purposes of upselling.

Less good for just quickly building large lists that people can pull email addresses and phone numbers from.

LinkedIn Sales Navigator Feature Ratings

8.7
Advanced search
10
Identification of new leads
10
List quality
10
List upload/download
5
Ideal customer targeting
9
Load time/data access
8
7.7
Contact information
5
Company information
9
Industry information
9
7.0
Lead qualification process
9
Smart lists and recommendations
9
Salesforce integration
3
Company/business profiles
6
Alerts and reminders
8
Data hygiene
5
Automatic data refresh
7
Tags
8
Filters and segmentation
8
3.0
Sales email templates
3
Append emails to records
3

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