Item: LinkedIn Sales Navigator
Rating: 8
Author: John Rougeux

Use Cases and Deployment Scope

I used Sales Navigator to identify people to interview for a brand and market research project we were doing. We had specific roles and industries in mind, and we used Sales Navigator to help us quickly find good fits. For this project, I just used it personally. It wasn't rolled out to the entire team.

Pros and Cons

Identifies people with specific roles
Uses filters to create the exact search you need
Makes it easy to find people you have connections with

Filter UI is clunky
Sorting options are limited
No ability to save searches (that I'm aware of)

Return on Investment

Reduced time to identify leads
More credible connection channel
Not as helpful for people who aren't active on LinkedIn

Alternatives Considered

ZoomInfo

We also looked at ZoomInfo, but we found that it was more extensive than what we were looking for, and it was at an entirely different price point. For us, it made more sense to find a tool that could help us identify the right people, and then use other means to identify contact information.

Other Software Used

Slack, Join.me, UberConference

Likelihood to Recommend

Sales Navigator seems most appropriate for identifying people that have a particular combination of role, employer, seniority, location, or other parameters. In other words, if you know what you're looking for, it's a good tool for that. However, it's not well suited for discovery or for finding recommendations on people that are likely to do business with you.

Good for quickly identifying people with specific qualities

Overall Satisfaction with LinkedIn Sales Navigator