A must have for revenue organizations
June 19, 2019

A must have for revenue organizations

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with LinkedIn Sales Navigator

LinkedIn Sales Navigator is being used almost solely by the revenue organization. It is assisting sellers in getting as much knowledge about prospects as possible so that outreach will be relevant. It also assists sellers in creating lead lists for specific organizations and tp know when they should be reaching out at the announcement of significant company or professional news.

Pros

  • Creating multiple lead lists
  • Deeper insights into contacts
  • Better understanding how you are connected and who can make proper introductions

Cons

  • Would be great if a person's contact was listed via an API extension as a more comprehensive look at the contact
  • Ability to filter the kind of notification emails or toggle by level of importance would be ideal so you don't feel like your inbox is flooded with unnecessary information
  • The negative impact is having too many licenses out and people aren't trained on how to use it properly.
  • It has been overall positive on business since leads and outreach can be more targeted and accurate based on the up-to-date accuracy of someone's profile.
  • Yields to better opens for cold outreach due to relevancy of the contacts with the messaging put forth by my org.
Clearbit is bit more convenient to use to get simple contact information but doesn't give a whole picture of the contact from their screen. They will link out to social sites for your to do more research. LinkedIn SN allows for that full comprehensive picture all in one place so you do not have to go beyond their platform.
I believe Sales Navigator is best suited to get a nice overall picture of your prospect or client and how you are connected. I also think it is a great way to keep up on company news for leads you are reaching out to as well as prospects' professional news. It works perfectly if you create a guided lead list. If creating and saving leads blindly, you will most likely get lost in junk being emailed your way.

LinkedIn Sales Navigator Feature Ratings

8.0
Advanced search
10
Identification of new leads
7
List quality
8
List upload/download
Not Rated
Ideal customer targeting
7
Load time/data access
8
8.3
Contact information
7
Company information
9
Industry information
9
7.1
Lead qualification process
Not Rated
Smart lists and recommendations
3
Salesforce integration
6
Company/business profiles
8
Alerts and reminders
10
Data hygiene
7
Automatic data refresh
Not Rated
Tags
8
Filters and segmentation
8
Not Rated
Sales email templates
Not Rated
Append emails to records
Not Rated

Using LinkedIn Sales Navigator

This is primarily for the revenue organization. Anyone from SDR's and sales executives to client success and heads of the org are using it.

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