Item: LinkedIn Sales Navigator
Rating: 10
Author: Yee Yek

Overall Satisfaction with LinkedIn Sales Navigator

Use Cases and Deployment Scope

All of our sales reps use it for social selling tactics. It's candidly it's own market: there aren't many large-enough competitors out there for LinkedIn, and if you want to be able to contact prospects (i.e. people not in your network) on LinkedIn in a meaningful way, then you'll almost always have to use sales navigator. Not that this is necessarily a problem, but just pointing out the obvious: it addresses a problem it makes.

Pros and Cons

Pros

InMail
LinkedIn Messages
Viewing Prospects Discretely

Cons

[I feel it is] expensive
Administration is awkward [in my experience]

Return on Investment

Enables Social Selling
Great Prospecting Network

Alternatives Considered

N/A

Key Insights

Do you think LinkedIn Sales Navigator delivers good value for the price?

Not sure

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of LinkedIn Sales Navigator go as expected?

I wasn't involved with the implementation phase

Would you buy LinkedIn Sales Navigator again?

Yes

Other Software Used

ZoomInfo, D&B Optimizer (formerly NetProspex), D&B Hoovers (formerly Avention)

Likelihood to Recommend

As I mentioned, because LinkedIn is so monolithic, it really is solving its own problem so it's the best at what it does. To that end, I would recommend it if your team wanted to do social selling in a professional network. Really understand the sales enablement program you want to have before you purchase though, otherwise [I feel] you could be dumping a lot of money for nothing.

LinkedIn Sales Navigator Feature Ratings

Comments

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Expensive solution, but really the only one for the market