Item: Looker
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Looker to create dashboards and calculations for other tools, such as our CRM platforms. Looker imports our analytics tools from Google and other sources to flawlessly visualize them and later embed them into shareable dashboards that can then be accessed by clients, internal staff, and partners.

Pros and Cons

Perfect integration into other dashboarding platforms.
Pulls data from multiple sources.
Integrates with our Hubspot CRM.

Finicky user interface.
Pretty extensive learning curve.
Would love to see a seamless integration of UA and GA4 together.

Return on Investment

It’s a free tool to use to start with.
Difficult learning curve when using full panel of features.
Flawless integration.

Alternatives Considered

Microsoft Power BI

Key Insights

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

Likelihood to Recommend

If your company wants to create advanced dashboards from Google Analytics and other integrated sources available through Looker’s API, then this is the right tool. I wouldn’t recommend this if you’re only using Google Analytics as your source, as they’re more than enough to report on web traffic.

Great tool for advanced users.

Overall Satisfaction with Looker