A nice email marketing tool with features and integration
August 23, 2017

A nice email marketing tool with features and integration

Toby Mei | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

We use MailChimp to send out marketing/sales emails to our customers and subscribers. We have several segmented lists on MailChimp. Once in a while we use the sign up form to collect basic information from the subscribers at some events.
  • Simple UI to navigate. very clean design.
  • Integration with commonly used marketing and eCommerce platforms. Integrated with HubSpot, Salesforce, BigCommerce...
  • Easy to manage lists.
  • Can't send out one email to multiple lists. Have to choose one at a time.
  • Can't remove a block in the template once the template is selected for the campaign.
  • When it comes to emails on mobile screen, it's a bit harder to adjust the design elements than the desktop version.
  • Email campaign helps generate sales and revenue.
MailChimp is nice and simple to use for email marketing campaigns and comes at a reasonable cost.
A nice email marketing tool to start with, packed with most common features and integrations. Simple and easy to use and create campaigns, manage lists.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
8
Mobile optimization
7
Email deliverability reporting
9
List management
10
Triggered drip sequences
8
Dashboards
9
Standard reports
9
Custom reports
9