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Transactionally gaining transactions
February 24, 2017

Transactionally gaining transactions

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mandrill

Mandrill is the platform we use to send Cart Recovery and other transactional emails for clients who use MailChimp. Prior to its integration directly into the MailChimp account, we used it for clients across Email Service Providers. Depending on the level of service, this could be implementation of Mandrill, usage assistance/education, or even direct control of the account and campaigns on behalf of the client.
  • Enables transactional email sending via MailChimp which opens up a ton of communication opportunities via Order Confirmation, Cart Recovery, or other transactional emails.
  • Monitors sub-accounts send reputation and notifies of high bounce/rejection rates.
  • Has a very friendly, usable UI and enables smaller companies to dedicate resources to transactional emails without as much setup work as other transactional platforms.
  • The platform is now limited to only MailChimp users whereas before it was open to anyone.
  • There's not a lot of support for advanced merge tag usage or using dynamic data in transactional emails.
  • Mandrill has allowed us to offer our Cart Recovery product to even more of our clients, generating revenue for them which generates revenue for us. Cart Recovery is one of our largest revenue generating campaigns for all of our clients across the board.
  • Mandrill's API has allowed us to use custom designed templates for our clients, which improves the overall look and feel of the email, thus generating better returns per email.
So we actually work with clients across all of the platforms listed above, but Mandrill has a huge ease of use bonus in its favor, especially when working with clients who are setting up a Cart Recovery style marketing campaign for the first time or are looking for a bit of a fire-and-forget setup. With more sophisticated clients (on the scale of global ecommerce companies), who have a larger subscriber/customer base and in-house design teams, we find that Mandrill usually isn't enough.
Well obviously Mandrill is well suited if you are a MailChimp client looking to send transactional emails. The most obvious benefit is the ability to send things like Cart Recovery emails, which are large revenue generating campaigns, to anyone who abandons a cart, not just people who are subscribed in your MailChimp account. Without Mandrill, MailChimp would have no way of accomplishing that type of transactional email.