Marketo vs. Eloqua
September 14, 2015

Marketo vs. Eloqua

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Marketo is used across the whole organization for email deployment.
  • Intuitive User Interface
  • Native Sync to Salesforce
  • File and foldering structure
  • HTML editor is plain text.
  • Creating campaigns is a little too formulaic and routine
  • Improved efficiency for email production
  • Advanced ROI metrics
  • Oracle Marketing Cloud - Oracle Cross Channel Marketing to Businesses (Eloqua)
Previously we used Eloqua. We moved away from that platform due to speed and stability issues after the Oracle acquisition. Marketo is light years faster and more intuitive.
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Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
3
Dynamic content
9
Ability to test dynamic content
8
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
8
Dashboards
10
Standard reports
7
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7