Marketo- great SFDC integration
September 15, 2015

Marketo- great SFDC integration

Lisa Olson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is used by our marketing department. However, our sales team uses Sales Insight. Marketo is at the top of our closed loop marketing funnel and gives us insight into new leads as well as existing contact interaction with our website.
  • Integration with SFDC
  • Somewhat limited visibility to custom SFDC fields.
  • Better visibility into leads from early stage through life cycle

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
6
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
6
Role-based workflow & approvals
7
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated