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Gets the job done, but other plug-ins and tools helpful to make it more robust
March 09, 2016

Gets the job done, but other plug-ins and tools helpful to make it more robust

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo in the marketing, sales ops, and business systems teams for campaign management, lead nurturing, list uploads, lead scoring, and lead routing.
  • Integration with salesforce
  • Email campaigns and nurture campaigns
  • Lead management--scoring and routing
  • Email templates are fickle
  • Easy to make mistakes that result in mass-updating/emailing leads or contacts in your system
  • Load times are slow
B2B
Marketo is well suited for managing your database of leads, especially it you already have Salesforce. However, Marketo treats leads and contacts the same which may or may not be a good thing depending on how you use leads and contacts in salesforce.

Adobe Marketo Engage Feature Ratings

6.7
WYSIWYG email editor
5
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
7
Triggered drip sequences
Not Rated
6.8
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
5
8.5
Calendaring
8
Event/webinar marketing
9
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated