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Integration gold
March 11, 2016

Integration gold

Alison Mancinelli | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is used by marketing and sales for customer and lead communications and scoring.
  • Tracking and scoring
  • Managing data pushes to Salesforce
  • Reading Salesforce and communication between the two
  • Web tracking reporting
  • Engage and grow customers over time
[We are] starting too but it isn't Marketo's fault for the slowness.
Eloqua - Marketo has better integration with SalesForce and a better price.
100,000 to 250,000
B2B
The Salesforce integration was a huge selling point. Haven't seen a better one.

Adobe Marketo Engage Feature Ratings

7.4
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
7
Mobile optimization
8
Email deliverability reporting
6
List management
9
Triggered drip sequences
8
7.5
Lead nurturing automation
7
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
6.5
Calendaring
5
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.3
Dashboards
7
Standard reports
7
Custom reports
8
8.0
API
8
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated