Using Marketo for a mid-sized Association
May 16, 2017
Using Marketo for a mid-sized Association
Score 6 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
It's being used by marketing and communications as an email sending program, lead gen tool, and lead scoring program.
- Lead scoring is an excellent feature that helps you communicate personally with leads based on actions they take as well as demographic information.
- Communications streams encourage you to think about how you're speaking differently with different audiences, schedule content ahead of time, and make sure you're relevant to leads.
- SalesForce integration works well and was integral to our success.
- Working with SalesForce custom objects was a challenge.
- Fields mapping was limited.
- It has so much capability, the organization has to have strong strategic focus to utilize it properly.
- Customer Service
- Lead Management
- Prospecting / New Business
The main goals were to move leads through the sales cycle and increase revenue for existing customers. Lead generation and lead scoring were the best ways Marketo helped us focus our communications.
100,000 to 250,000