Synch for the win!

In my current role, I directly work with our Marketing Operations team who use Marketo every day. It is being used by our internal marketing teams (Lead Gen, Consumer, Customer, and Product) for every single outreach we do. Specifically for the product side, we have been able to see the benefits that marketo has brought through its integrations with all of the third party software we use, specifically Vidyard and SalesForce. It has been huge in delivering the analytics we need to validate the work we do every day.