Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Marketo is used organization-wide. It specifically affects and drives business decisions that our sales ops and marketing department make.

Pros and Cons

Lead Generation
Marketing automation
Targeting marketing

Old "feel"
Difficult for those outside of the direct line of decision to understand
Could show more detail with leads

Using Marketo to Support Sales Goals

Product Launches
Lead Management
Prospecting / New Business

Increase sales growth into new markets (recently as we emerge into the Enterprise Segment), and reach leads to expand opportunities for potential client leads.

We primarily focus on inbound leads.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

It is more suitable for an organization with large outreach, and keeping those initiatives organized and intact. It is less suited for target lead generation when specific variables are accounted for.

Marketo for Lead Generation

Software Version

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings