Marketo, I highly recommend it!
May 19, 2017
Marketo, I highly recommend it!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Marketo Lead Management
- Marketo Social Marketing
Overall Satisfaction with Marketo
In my current role, the main purpose we use Marketo for is creation of templates and emails which are then sent out to various audiences based upon the criteria submitted by our business partners. Marketo is also used to create various lists based upon the region, target audience, lead, etc. It is also used for lead tracking that is then used by other departments based upon their specific needs.
- Creation of templates: The overall creation of creative is relatively easy. They can then be mildly or drastically changed to reflect the needs of a campaign.
- List creation: Marketo provides a large array of filters that help in the creation of lists that reflect nearly every characteristic of a lead wherever they are in the sales pipeline.
- Integration with Salesforce: The flow into salesforce is very accurate, quick, and easy to set up.
- I would like to see a schedule option made available to deactivate a campaign, it would save a great amount of time.
- The overall esthetic look of marketo is slightly dated in comparison to new models.
- Folder management can get confusing at times unless one is incredibly organized.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
The main goal that Marketo is used for in my particular role is to successfully reach as many prospects, current leads, resale, etc., [as possible]. Other uses for Marketo within the company include, but are not limited to, lead tracking and organization to successfully move prospects out of the "nurture" and into a sales-ready lead.
- None
This is the first marketing automation tool I have used for an extended period of time. When researching other tools and consulting those who have used others, Marketo is always at the top of their list as far as overall "use" is concerned. I have no desire to currently seek out other tools at this time.
250,000 to 1 million