Magnificent Marketo
May 19, 2017
Magnificent Marketo
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Marketo is being used by the Marketing Operations function at my company in order to support both everyday sales and marketing needs including lead management, email sends, and powering webcasts as well as digital assets. Our Marketo instance has a sync to Salesforce so we are able to use both technologies at the same time for reporting which is very helpful.
- Emails are very easy to send as long as you have proficient HTML skills
- Sending emails to large numbers of people is easy with Marketo segmentation
- Marketo tracks all of your results so you can tell where you made an error if you made one
- Marketo support on their community is very responsive which is very helpful if you need them to answer any of your questions
- The logic and flowsteps can be very tricky to figure out as they aren't very intuitive to new users
- Emails need to be scheduled 15 minutes in advance in order to schedule them
- The technology can need to refresh its browser a bunch so I lost some projects I was working on which was super frustrating
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Marketo helps with a variety of different sales tactics but we are trying to keep our current customers engaged and provide opportunities for upselling, build brand awareness, and gain new business. Marketo is wonderful because you can send emails from any email address whether it be the marketing email alias or emails from the C suite.
I have only used Marketo for email automation, I haven't used other products on the market like Eloqua. However, I believe Marketo is the market leader because they have built a top-notch platform that has superior campaign management, lead management, and integration capabilities. I would happily recommend Marketo to any company that is in the B2B enterprise space.
100,000 to 250,000