The Gold Standard of Marketing Automation
January 04, 2018
The Gold Standard of Marketing Automation
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Marketo is key to many departments across our organization - marketing, sales and customer success. It provides real-time information that's shared with our marketing and sales teams for maximum engagement. Specifically, Marketo's lead management, qualification and sales insight capabilities allow us to route records in a timely manner to the appropriate team. We also utilize Marketo webhooks for a plethora of data management initiatives, lead generation tactics and more.
- Lead Management + Nurturing. Marketo Engagement Programs are truly the gold standard for lead nurturing. In addition, the ability to create unique workflows that route leads appropriately is subpar from its competitors.
- Data Management. Marketo smart lists really set the bar as far as slicing and dicing data. They're easily the most valuable Marketo feature. Combine this with Marketo tokens that are easily used to update and append data, it really sets Marketo apart from other MAPs.
- Marketo Community + Support. Marketo support is not only helpful, but they respond in a relatively timely manner. I often find myself browsing the Marketo Community to research a new program and/or troubleshoot. The self-discovery of the Marketo Community is wonderful!
- Marketo's lead scoring tool isn't the most robust in the industry. It gets the job done for most organizations, but could be much more robust.
- System Performance. Lately, the system has been less reliable. There have been a few outages, but overall not a true 'con.'
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
We use Marketo for most, if not all, of our communications to prospects and customers. From lead nurturing/generation to cross/upselling opportunities to customer messages - Marketo manages all of this communication. We have multiple lead nurturing programs created for our prospects that educate and provide thought leadership information with some product information peppered in. Cross/upselling communications are often one-off or in the form of a monthly newsletter introducing new products, etc.
I've used Pardot in the past and wanted nothing more than to move back to Marketo. It just doesn't compare. Marketo's much more robust and has many more features. It's also much easier to use.
250,000 to 1 million