Great tool & powerful platform
April 16, 2018

Great tool & powerful platform

Raven Mcfarlane | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Lead Management Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Ad Bridge
  • Marketo Sales Insight
  • Maketo Design Studio

Overall Satisfaction with Marketo

We use Marketo in our marketing, sales, and even product departments. We mainly use Marketo to track prospect & customer journeys, email communications, and report on the success of those campaigns.

Pros

  • Marketo is a great tool for lead nurturing. It provides you a simple and easy to understand framework to score behavioral and demographic profiles of your prospects, and market to them in a very personal manner.
  • Marketo has a widespread community that makes it really easy to get started with the platform. Everyone is really willing to share their best practices with other Marketo users, and their app exchange helps you establish even deeper connections with 3rd party applications.

Cons

  • Marketo's reporting options are very complicated. From a high level they look straight forward and easy to use, but as you mature your campaign set ups you quickly realize there are quite a few gaps. Example, you need to take the time to understand the various scenarios in which Marketo will report on a landing page "view". I think most people see the word view and think, "these are the visitors to my page". In Marketo, this isn't the case. Even if you open the page to preview your changes, it counts as a view.
  • Product Launches
  • Upsell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Product Launches = Only use Marketo for communications
  • Upsell & prospecting = use engagement programs to reengage with existing customers and showcasing new products and services
  • Customer service = we use marketo forms and smart campaigns program to shorten the time from inquiry to follow up by our sales team
  • Lead management = use a range of smart campaigns to help us keep our database clean
Not enough experience with other platforms to provide a full response to this question.
B2B Marketing - Ideal tool. I love tokens and the option to create dynamic content. It makes it really easy to define a specific target audience and tailor your communications to their industries, interest and more. The cloning functionality is also a massive time saver. It allows you to easily create a template and within a few minutes clone it and readjust to suite individual campaign needs.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
6
Ability to test dynamic content
5
Landing pages
10
A/B testing
6
Mobile optimization
6
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
2
Event/webinar marketing
10
Social sharing and campaigns
4
Social profile integration
5
Dashboards
6
Standard reports
7
Custom reports
6
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
4

Comments

More Reviews of Adobe Marketo Engage