Great tool & powerful platform
April 16, 2018
Great tool & powerful platform
Score 8 out of 10
Vetted Review
Verified User
Software Version
Lead Management Solution
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Ad Bridge
- Marketo Sales Insight
- Maketo Design Studio
Overall Satisfaction with Marketo
We use Marketo in our marketing, sales, and even product departments. We mainly use Marketo to track prospect & customer journeys, email communications, and report on the success of those campaigns.
- Marketo is a great tool for lead nurturing. It provides you a simple and easy to understand framework to score behavioral and demographic profiles of your prospects, and market to them in a very personal manner.
- Marketo has a widespread community that makes it really easy to get started with the platform. Everyone is really willing to share their best practices with other Marketo users, and their app exchange helps you establish even deeper connections with 3rd party applications.
- Marketo's reporting options are very complicated. From a high level they look straight forward and easy to use, but as you mature your campaign set ups you quickly realize there are quite a few gaps. Example, you need to take the time to understand the various scenarios in which Marketo will report on a landing page "view". I think most people see the word view and think, "these are the visitors to my page". In Marketo, this isn't the case. Even if you open the page to preview your changes, it counts as a view.
- Product Launches
- Upsell
- Customer Service
- Lead Management
- Prospecting / New Business
- Product Launches = Only use Marketo for communications
- Upsell & prospecting = use engagement programs to reengage with existing customers and showcasing new products and services
- Customer service = we use marketo forms and smart campaigns program to shorten the time from inquiry to follow up by our sales team
- Lead management = use a range of smart campaigns to help us keep our database clean
Not enough experience with other platforms to provide a full response to this question.
100,000 to 250,000