Overall Satisfaction with Marketo
Used across entire organization. It addresses Compliance infrastructure for email and provides analytics.
- Provides power IF you know how to use it
- Provides analytics IF you know how to use it
- Can better manage attribution IF you know how to use it
- Filters and Triggers - unless you're a data scientist, this is not intuitive
- Needs better pre-built campaigns, flows and programs - saw a demo of Jeto at MKTGNation...that's what more of the Marketo front end should be like for people who aren't focused on the depths of CRM.