Marketo: A Robust B2B Marketing System
March 19, 2021
Marketo: A Robust B2B Marketing System
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo ABM
Overall Satisfaction with Marketo
We use Marketo as a Marketing CRM to manage the entire lead funnel and journey.
- Robust system for all aspects of marketing automation.
- Good option to customize lead journeys.
- Great reporting to get a complete view on performance of campaigns.
- Set up is complicated.
- Making navigation more user friendly and intuitive.
- More free demos to learn different aspects of utilizing features.
- Upsell
- Cross-Sell
- Prospecting / New Business
We use Marketo for prospecting, upselling and cross-selling. Marketo has a robust system that facilitates this through a high level of automation. It allows us to customize our message and reach out to thousands of prospects simultaneously and build unique journeys for them, thus facilitating sales. It also helps us get insights on campaigns so we can constantly work on improving them.
We selected Marketo as it allowed us to prospect to a larger audience in more regular intervals. With other platforms, we constantly observed issues with email delivery if the size of the audience is very large. Also, Marketo can be customized to a large extent. Considering our target personas vary, customizations played a very important role in selection.
25,000 to 100,000