Marketo...all things covered under one hood
April 01, 2021

Marketo...all things covered under one hood

Ankit Wadhwa | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight
  • Design Studio
  • Database

Overall Satisfaction with Marketo

Currently, Marketo is being used by our marketing team to reach out to the audience via email marketing. Marketo is one of the best Marketing Automation tools I have come across providing most of the things in a small package.
We usually use Marketo to send [an] email and integrating it with our Datawarehouse and other services to share the information across other tools and Marketo is a big hit. With Marketo APIs, you have a big playground to play with integrations. You have around all kinds of APIs which are helpful to connect to Marketo using Webservices.
  • Webservice APIs. You can connect Marketo with most of the third-party tools to share the information.
  • Database. Marketo Database can be [connected] widely, you can create custom objects and activities which are very [useful.]
  • Marketing Activities. Under the hood, with Marketing Activities, you can play [a lot] with Marketo and generate good ROI with marketing strategies.
  • Cloning of Tokens
  • Update Custom Object using UI
  • Code Editor for Velocity Scripting
  • Product Launches
  • Prospecting / New Business
Increasing product sales or drive growth in new markets lead to [increasing] revenue within existing customers.
Marketo is one of a complete package in itself, apart from CRM options, it gives [a lot] of options where you can [complete] your marketing strategies.
Marketo is well suited for marketing activities, analytics, and databases. It can do more with Design Studio, like drag and [drop] HTML elements for email templates.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
8
Mobile optimization
6
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
9
Event/webinar marketing
10
Social sharing and campaigns
8
Social profile integration
9
Dashboards
10
Standard reports
10
Custom reports
10
API
9
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
7