Marketo has a few areas to improve but overall a solid platform for mid to enterprise orgs
April 01, 2021
Marketo has a few areas to improve but overall a solid platform for mid to enterprise orgs
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
- Marketo Sales Insight
Overall Satisfaction with Marketo
I currently use Marketo for internal marketing efforts and as a testing platform. The company as a whole only uses Marketo for testing. We run a few lead nurture programs that are connected with SFDC. Mainly we use Marketo in customer instances to set up their campaigns and programs and link between SFDC and other tools like Uberflip.
- The email editor is great and it allows you to add or remove modules from the email.
- I really like the A/B testing. It is pretty robust. It has options for testing the “from” email address, different subject lines, full email, and a scheduling feature. It does have most of the same features as other marketing automation platforms but I find Marketo really intuitive.
- Marketo lets us personalize the user experience to target our audiences better.
- I think engaging with support has been a pain point. Sometimes it takes days to get an initial response. And, a couple of times my case was closed without a resolution or understanding.
- The internal teams like CSMs and their customer tracking systems seem to overlook customers, the renewals, etc. and we have experienced times where no one knew who was assigned to our account.
- The system as a whole isn't very intuitive. I found myself jumping to various product docs and training to get answers to one particular area. Some of the documentation is beyond super helpful and other documentation really needs screenshots or videos for the "how to" as these items aren't covered in the on-demand training either.
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
We use it to increase visibility into our services. Customers we work with and configure their campaigns, etc. are using it for selling, product launches, lead management. Both my organization and all of our customers have it integrated with SFDC.
- HubSpot Marketing Hub and Oracle CX Marketing (formerly Oracle Marketing Cloud)
I have used Eloqua for 8 years and Hubspot for 2 years. I found both far more intuitive than Marketo and easy to learn.
25,000 to 100,000