Marketo: Powerpack for Marketers
May 01, 2021

Marketo: Powerpack for Marketers

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Marketo

Most of our clients use Marketo for targeting the prospects and to nurture them to make them MQL. Also, we use Marketo for most of our integrations to connect our Data Warehouse and CRM with Marketo.
  • Design studio
  • Marketo API
  • Salesforce integration
  • Marketing activities
  • Velocity scripting
  • Analytics
  • Product Launches
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Marketo provides a vast range of features to its customers. We can use a lot of functionality and drive our marketing strategies with it. I would also like to appraise Marketo support which provides a good quality of support to the customers.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
7
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
9
Dashboards
8
Standard reports
9
Custom reports
7
API
9
Role-based workflow & approvals
Not Rated
Customizability
6
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
Not Rated