Why Marketo is the best!
October 28, 2021

Why Marketo is the best!

Yash Jaiswal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage is a powerful tool to manage leads in bulk for customer retention and engagement for various activities. [The] analytics engine makes it self-dependent with creating and sharing of reports. Now, managing is much easier with [its] user-friendly UI.
  • Lead creation and management
  • Managing database easily
  • Generate reports easily
  • Logos of programs can be enhanced
  • Segmentation can be enhanced
  • More CSS options are required for email template creation
  • Product Launches
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Customer retention and engagement.
I have used other tools [as well], but the thing that pulled me towards Adobe Marketo Engage is its UI and user-friendliness.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is the best email marketing tool in [the] industry. It is user-friendly and easy to learn.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
7
Email deliverability reporting
10
List management
9
Triggered drip sequences
7
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10