Marketo vs Eloqua

Pardot is the closest equivalent to Adobe Marketo Engage. However, Eloqua is the industry benchmark. Eloqua does not allow duplicate email address records; Adobe Marketo Engage does - that's fundamentally the biggest difference, the rest is to do with capabilities of integration, operators allowed for data manipulation operations, working with custom objects, the concept of forms as objects, and the ability to process in parallel and at volumes in orders of magnitude more than Adobe Marketo Engage. The iPhone vs. Android analogy is not correct for Eloqua vs. Marketo. This [is] more equivalent of a Mercedes vs. a tuk-tuk. Adobe Marketo Engage's overly aggressive sales team will pitch ideas to C-level people and try to convince them that Adobe Marketo Engage can do what Eloqua can do, but in reality, this is simply not true. The few areas that Adobe Marketo Engage is better vs. Eloqua cannot possibly make up for the deficiencies in all other areas and is simply not capable anywhere near to the degree that Eloqua is. Marketo isn't better because it's simpler - it's simpler because there's less that it can do and therefore [fewer] buttons and controls and therefore (much) less ability. High-level and basic users will not understand the differences. It's only when you try to do something meaningful and/or complex - that's when you realize the chasm that exists in the capability difference of Eloqua vs. Marketo.