Marketo Real Talk
October 30, 2021
Marketo Real Talk
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
Adobe Marketo Engage is a very powerful tool that connects sales, web, and marketing efforts. The landing pages give you the ability to build cross-functional tools that all teams can use, as well as the typical tools for ESP and email sending, A/B testing, database management, and marketing tools. ABM features are available and can address the needs to market in this direction which is important. It integrated well with other tools we are using in Marketing for proofing and QA of emails and pages. The community and answers to questions as you go are very useful, and there is a wealth of information and documents available to the users.
- Field and CRM syncing
- Email builds and sends
- A/B testing
- Landing page development
- Some filters are not intuitive
- Very comprehensive so it can be intimidating at first
- Changing updating URLs for replacement pages
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
In each scenario, we have used tools in Adobe Marketo Engage - the database segmentation is good for different types of communications. The landing page, form development, and nurture campaigns are great for product launches, cross-selling, and prospecting outreach. Webinar integration and Marketo Sales insight are great tools for all departments, including customer service.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes