An Extensive Marketing Platform with Robust Analytics Crucial For Driving Results
October 30, 2021
An Extensive Marketing Platform with Robust Analytics Crucial For Driving Results
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Adobe Marketo Engage
Adobe Marketo Engage is utilized by our organization as our main marketing automation platform. It helps us manage our large database across various groups and interests. We work with various teams across various countries to deliver product updates, contests, and brand awareness campaigns. The tokens are especially helpful for us to get granular with our results to ensure we are set up for success with every future email build.
- Tokens allow for precise analytics tracking and metric reporting
- Extensive database management that is easy to curate for different email sends
- User-friendly interface that is easy to navigate and familiarize
- Old UX - Though the interface is easy to navigate, it often feels dated compared to rivals
- Runs slow - previewing emails and making large changes take more than a few seconds to process
- Product Launches
- Lead Management
Adobe Marketo Engage allows us to build robust emails to drive awareness to new products and drive awareness to specific product categories. Our focus is mainly on product launches, and Adobe Marketo Engage allows us to send emails that generate the leading traffic to these product pages. With these launches, we can also A/B test to cross-sell to various sub-groups with an industry.
Adobe Marketo Engage provides a robust user experience that allows organizations to focus on deploying more marketing activities and tracking results. While HubSpot is more CRM-focused, Adobe Marketo Engage can help organizations manage large groups for key product launches, events, and more. All while allowing multiple teams to collaborate and expedite their campaigns.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes