Item: Adobe Marketo Engage
Rating: 10
Author: Michael Kopp

Use Cases and Deployment Scope

Marketo is the core application of our MarTech stack that powers all of our digital marketing services. We use all of the features of the core application: email sending, email creation, lead scoring, data management/cleansing/appending/transforming, lead routing, forms, reporting, etc. We connect to SFDC and many other marketing applications. I have used Eloqua, Hubspot, Pardot, and a few others in my career and none are as easy to use, and marketing use case-specific. The only gripe I have is that the email designing tool needs a serious modernization update, but now that they are owned by Adobe, I would hope that is coming. Otherwise, there is no other platform I would recommend you use. This is the best. I am sitting here writing this in my spare time, so it comes from an honest, helpful place. Good luck with your decision, but you will not go wrong with Marketo.

Pros and Cons

SFDC connection and harmony.
Creating complex programs that help you to AUTOMATE, AUTOMATE, AUTOMATE.
Marketing specific templates.

Email design.
Landing page design.
Ability to change fields without having to contact support.

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

We use Marketo to increase new product sales drive growth in new markets increase revenue within existing customers communicates with customers to help keep sfdc data clean Honestly, it does everything you need in the core of your marktech stack. There are other niche applications that cover areas it does not, but Marketo is the system of record for all marketing activities.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Marketo is perfect for business-to-business companies that run SFDC. If you are a consumer-driven marketing org, I don't know what is the best. If you use another CRM, I also don't know what is best. I have only used Oracle Eloqua with Oracle's horrible CRM, so I can't say. It works for me. I was a customer in only their second year (2008) and I am still on today, although I have worked places where I was forced to take Salesforce Pardot or Hubspot, but it wasn't long before I replaced them with Marketo.

The best marketing automation platform available. Still needs some improvements, but overall a no-brainer for B2B

Modules Used

Overall Satisfaction with Marketo Engage