TrustRadius
Great Personalization Tool
https://www.trustradius.com/ab-testingMonetateUnspecified8.7122101
Calvin Chang profile photo
Updated September 02, 2015

Great Personalization Tool

Score 9 out of 101
Vetted Review
Verified User
Review Source

Modules Used

  • Merchandiser

Overall Satisfaction with Monetate

Monetate is a great tool to deliver personalized content to the customers where customers are seeing real time personalization fitting to their behavior. It's also great to do AB testing with Monetate as the customers are easily segmented and presented with different testing content. It provides a quick solution for site owners to dynamically insert content without having advanced technical background.
  • Capture customers' behavior real time.
  • Easy to use UI.
  • There are endless combination of targeting variables to utilize.
  • Faster turnaround time for special targeting variable request.
  • Deliver new features for the UI at the time they promised.
  • The company is able to utilize Monetate to really push out last minute urgent requests as there is absolutely no delay in term of pushing the content live to the site.
I would recommend Monetate to those who are just stepping into the personalization world.

Using Monetate

4 - Marketing - Daily promotions
Content - Testing different content to see how customers react
UI - overall appealness of the site
6 - intermediary to advance coding background
  • AB Testing
  • Holiday Promotions
  • Create new placements on the fly
  • work with a 3rd party verification service and deploy the code through Monetate
  • Injecting cookies to mark customers and target them afterward
  • incorporate real time data to serve our customers personalized promotions
There are many other tools that deliver personalized content to the customers and each tool has its strengths and weaknesses.

Evaluating Monetate and Competitors

  • Existing Relationship with the Vendor
  • Analyst Reports
exiting relationship with Monetate is excellent. Monetate has been collecting valuable data of our customers for quiet some time now which allow advance targeting.