An Indispensable Tool Set for Content Marketers and SEOs.
Updated May 28, 2014

An Indispensable Tool Set for Content Marketers and SEOs.

Mike Tekula | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Moz

We use Moz to monitor traffic and search/social visibility for our clients' brands, as well as for competitive analysis to help our clients identify opportunities and prioritize online marketing activities. Particularly, Moz's Open Site Explorer link data set and reporting tool is highly valuable to our work - I use this tool daily. Moz's traffic analytics are intuitive, but I do not frequently use this piece of their tool set. Other highly valuable components of the Moz suite of tools are the Keyword Analysis tool, which is great for analyzing the level of competition for a given target keyword, the Rank Tracker tool and the Fresh Web Explorer, which is useful for tracking mentions for client and competitor brand and product names recently discovered across the web.
  • Intuitive user interfaces - Moz has invested heavily into making their tools/reports beautiful and easy to use, and the interfaces get better all the time
  • Focus on actionable data - Moz started as a SEO consultancy, and this is apparent in the functionality of their tools. Most data can be exported in various formats, and overall their interfaces are kept simple with a focus on highlighting clear, actionable data (many competing tools provide overwhelming amounts of data in their reports).
  • Constant updates - the team at Moz constantly monitors usage of their various tools and surveys users for feedback. This data is used to prioritize enhancements. They reinvest in making the tool set better every day, and it shows.
  • Traffic reporting - their overall traffic reporting isn't as customizable as I'd like, and I find the interface less-than-intuitive next to Google Analytics or similar analytics tools.
  • Too many tools - Moz has a lot of great functionality, but they've built/acquired so many tools over the years that I believe they need to reevaluate which of these tools they should continue to support. The On-Page Grader, for example, strikes me as a low-value tool that they should consider removing.
  • Missing rel=canonical tag support in Open Site Explorer - this tag essentially changes the link graph and passes link equity away from the page in question, and currently Open Site Explorer does not account for this (which can be misleading for marketers who aren't aware of the function/existence of this tag).
  • Moz has shortened the time it takes us to put together a robust, polished proposal for our prospective clients - leading to efficiency gains in our client development work.
  • Leveraging the Moz tool set has allowed us to cover a multitude of professional needs with one resource (much of the functionality doesn't exist elsewhere, so we'd have to build similar tools ourselves to replace what Moz provides).
  • RavenTools,Searchmetrics Suite,semrush,Ahrefs Site Explorer,Majestic SEO
We do continue to use several of these tools alongside Moz, for various purposes (including validating findings with Moz's tools). But the Moz tool set is simply more comprehensive in its functionality. Moz also offers some basic pieces that these competitors have not been able to duplicate effectively - such as Followerwonk for identifying influencers. We also find the Moz tool set has a superior user interface to most of the competing tools, which goes a long way towards keeping us active. Regardless of the value of the information, a more pleasant/intuitive interface simply makes it more likely our employees will spend more time with the tools.
Out of all of the tools we use in our online marketing consulting work, Moz is probably the single most valuable (outside of Google Analytics). We have also seen great advancement in the Moz tool set, such that we are confident that, for the same investment, what we will have at our disposal in six months will be superior to what we have now, and this trend has not slowed down.
There are three tools in the Moz suite that I think are most valuable, for particular uses/situations:

1) Open Site Explorer is a phenomenal tool for evaluating the inbound link profile of any website. It is also a great way to uncover the most linked-to pages on any site, which can quickly highly content strategies that the site in question has used to drive its SEO authority.
2) Fresh Web Explorer is a valuable tool for tracking mentions in the short term, which is a great leading indicator of brand visibility and authority useful for any marketer conducting online content creation / promotion.
3) Followerwonk is an excellent tool for evaluating Twitter followers or searching for influencers who use given word(s) in their profiles. This is a great tool for finding influencers in a given space/topic for content outreach and other promotional efforts.