Overall Satisfaction with ON24
On24 is used primarily throughout our whole organization for our current webinar product we offer as a publisher to share the content about industry key topics. It really helps with industry key topics that can be marketed to all regions and allows us to create great lead generation capture and scoring systems to analyze.
- Lead generation
- User-friendly platform for audiences to view the webcast.
- Quarterly updates on success stories including great training to get up to speed with the system.
- Fast and easy for presenters across the world to log on as a presenter.
- Reporting
- Integration with other CRM systems.
- Quite expensive and with other webinar platforms offering the same features a look at being more competitive.
Through our Marketo platform, we are able to sync the customized linked pages that we use for our events to On24. Also, because we can directly have the data imported from registration, we then can behind the scenes, create pockets of the smart list. This is also linked to Salesforce for the teams to use for business development.
- Business pipelines created.
- Increased customer engagement.
- Built brand awareness.