Item: ON24
Rating: 8
Author: Verified User

Overall Satisfaction with ON24

Use Cases and Deployment Scope

It is the webinar platform for webinars across the company. We do webinars for clients as well as client/prospect webinars for demand generation. It also helps us reach a global audience by offering playbacks across several time zones. It's easy to share the registration list with sales members ahead of time, so sales can plan who they will contact afterward.

Webinar Use Case

Lead generation

Pros and Cons

Pros

Easy to set up the console of what viewers see.
It's easy to share the registration and set up the registration.
Excel export works seamlessly.

Cons

Chat support is too slow, I had a glitch ahead of going live and I could not get the chat tech to stop reading from the script.
The chat techs need to flow with the conversation, not just stick to the script, it's very obvious.
I wish the bridge phone number was built in, I should not have to order a separate bridge line for each event.

Integration to CRM & Marketing Automation

ON24 is helping us be seen as the leaders for reporting on economic data and specific economic forecasts. We are continually able to promote our very timely economic indicator reports by highlighting and interpreting economic data through our proprietary analysis. Our ability to schedule, promote and execute these webinars timely really automates the entire process.

Reliability and Availability

The chat support is just not reliable, nimble and fast enough. When I have a slide deck issue 15 minutes before we go live, I need to get someone on the phone to scout the problem and deliver the fix. It took forever to upload a deck and it actually uploaded over a previous deck leaving the last set of incorrect slides. The speaker and I realized what happened and he was able to work around that because he knows his slides so well, but the stress caused from not being able to get support to help at that moment was unnecessary.

Return on Investment

We have received new leads after webinars that are interested in learning more about our products.
The attendee survey at the end has been effective for people to ask for more information.
New lead generation initiatives are slowly creating demand so no real ROI yet.

Alternatives Considered

Cisco Webex Teams (formerly Cisco Spark)

I miss using Webex because I never had to order a telephone line in addition to setting up the webinar. There are a lot of people that may not have speakers, headsets, etc. but everyone has a phone. We will not assume our audience does not need a phone, so now we have to do this extra step for each and every event.

Likelihood to Recommend

ON24 is well suited to set up a bunch of webinars into the future as a series. I like the multiple registration page option. It would be great if there was a way ON24 could email the last attendees and say "Would you like to attend the next webinar in the series?" That would be a great add on option to automate and continue engagement.

ON24 Feature Ratings

Comments

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Terrific automation and user experience