Engage Customers with Engaging Dynamic Content
September 28, 2023
Engage Customers with Engaging Dynamic Content
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
ON24 allowed our Digital Customer Success program managers to effectively present product specific and thought leadership content to our customers to improve engagement, adoption, and surface opportunities in the moments that matter. We needed a solution that would seamlessly let us present on-demand and live content to our customers with tools that would allow customers to engage with the material being presented. Additionally, we needed effective reporting to understand customer sentiment in addition to registration and attendance.
- Engagement tools to help audience members focus on the important pieces of the material.
- Back end analytics allowed for us to understand customer sentiment.
- Produce live panel discussions in addition to showing slideware and polls.
- Use surveys to gather feedback and understand audience interest and intent with flexible question configurations.
- Unless you had a primary user license, notifying the support team of an issue during a webinar was difficult.
- Recording audio slide to slide for on-demand webinars was sometimes wonky.
- In the last year I used the software, we increased renewal rates by 9 % with customers who engaged in our webinars
- Webinar registration rates increased 10% when we moved to Webcast Elite
We used the engagement data to report out to our executive leadership each month to share how customers were interacting with our program content. Additionally, we were able to integrate the ON24 registration and attendance data to Gainsight, which allowed us to pull that information into our customer's health score. This was powerful have as part of the picture of the customer's health, but also for the Customer Success Manager to drill down to see if their customer attended recommended webinars.
With the option to produce on-demand, simulive, and live content we were able to produce interactive webinars and gather important sentiment we needed that we used to continuously grow our program. The engagement tools helped us improve the customer experience and allow us to easily point customers in the right direction for related content like case studies, past webinars as well as help us promote upcoming webinars. We had control of the survey content which was valuable in collecting customer feedback, which we used to better understand what kind of content our customers wanted next outside of what we could gather from the Q&A.
- Webex Events (formerly Socio)
From the registration process, creating a presentation, to engaging presentation tools, and easy to access robust reporting. ON24 out performed WebEx. Additionally, the integration capabilities with Gainsight were a game changer in terms of saving the program managers from hours of manual processes to get registration and attendance data into our Customer Success software.
Do you think ON24 delivers good value for the price?
Not sure
Are you happy with ON24's feature set?
Yes
Did ON24 live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of ON24 go as expected?
I wasn't involved with the implementation phase
Would you buy ON24 again?
Yes