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ON24 really helped to take our webinars to the next level
April 10, 2024

ON24 really helped to take our webinars to the next level

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We use ON24 are our webinar platform. We host webinars mostly for our customers to educate them in on (new) features and functionalities in our Software. But at the same time we also host webinars aimed at potential customers to help with brand awareness and lead generations. ON24 helps us to make customers better informed about our product and gain leads for sales to follow up on.
  • Audience console that you can design completely to your organizations brand
  • A lot of engagement options during webinars, both live and on demand
  • A lot of data to report on and that we use for follow up
  • Integration with Hubspot that helps us with the automation AFTER a webinar
  • Dutch is not supported yet as a language for On Demand captioning
  • More flexibility on registration pages
  • Easier integration options for Hubspot. The integration it pretty complex and not that out of the box
  • We have more engagement with our customers
  • We generated more leads at customer through webinars
  • For webinars aimed at potentials, we are able to better brand our content
We integrated ON24 with our marketing automation tool, Hubspot. And with the data we get from ON24 we send automated follow up emails (attendees & absentees). But we have also automated the process of information requests. So, when someone requests a certain piece of content through a Poll, we set up a workflow in Hubspot that automatically sends that piece of content to the requester. Or we notify the CSM to follow up with a customer with the content.
ON24 released new features on a regular basis, I think about twice per quarter. One of the improvements that I particularly liked is the updated UI for producers and presenters. It's much more modern and easy to use. For me as a preseter and/or producer it's now easier to work in the backend.

Next to that, I've also requested features often like for instance reporting on e-mails send through ON24. And this is now also possible. So, I have the feeling that they take your requests serious and really look for input/feedback.
As we only use the Webinar tool of ON24 I can not give an opinion on a full digital experience. But from my experience with webinars is that it really is flexibel. You basically have a blanc canvas to set up your audience console and place the widgets you want to have activated at a place you find suitable.

As well as for instance reminder emails. You can design an write them how ever you want. You are not restricted to anything.

Do you think ON24 delivers good value for the price?

No

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Yes

I think ON24 is very well suited for when you are a global operating organization and wanting to host webinars. It is really easy to schedule a webinar in different time zones. Next to that it's easy to create simulive webinar in order to make webinar available around the world

I do think that ON24 is a little on the pricier side which might make the tool a little too expensive for smaller organizations.

ON24 Feature Ratings

7.3
Email marketing
6
Audience engagement
8
Event analytics
8
9.0
Audience polling
9
Q&A
9
8.3
Branding options
10
Integration to Marketing Automation
8
Attendee list export
7
5.5
Participant roles & permissions
7
Confidential attendee list
4
7.8
Calendar integration
9
Record meetings / events
9
Slideshows
7
Event registration
6
Mobile Capabilities ()
Not Rated

Using ON24

11 - Most people that work with ON24 are marketeeres. Our local marketeers are responsible for the local marketing programs and thus setting up the webinars. Next to that, our hosts are often consultants, customer success managers, business development managers or product owners. Wanting to inform our potentials or customers about our product.
1 - To support ON24 properly, you need to have basic common knowledge about webinars, the registration process (make proper decisions how you want to happen and where). Next to that some basic technical knowledge is nice to have to trouble shoot. And finally having some presentation skills is also nice so that you can guide your presenters throught he best webinars. Also, how to set it up and incorporate interaction and engagement.
  • Inform our customers new features
  • Lead generation
  • Inform customers on HOW to improve their TOPdesk
  • Generate more leads at customers - upsell
  • On Demand training
  • Use polling for lead generation
  • Internal meetings/webinars
  • Virtual roundtables
we do think that the pricing of ON24 has gone up in the recent years and next to that more vendors have come up. So, currently the question is... is ON24 still worth it's value/pricing. And this is something we are currently thinking about and where we need to make a data driven decision.