eCommerce a/b Testing Tool: Optimizely
October 15, 2013
eCommerce a/b Testing Tool: Optimizely
Score 8 out of 10
Vetted Review
Verified User
Software Version
Bronze
Overall Satisfaction
- Simplistic UI, but allows you to get dirty in the JavaScript and HTML if necessary.
- Reporting and validation metrics are easy to explain to non savvy analytic people.
- Digestible "QA "
- Depending on the page scenario, sometimes loads pages very slowly.
- Don't recommend inserting elements with this tool, the z-index will sometimes be off w/ different browsers.
- Validating treatments against controls that build a positive ROI.
- Allows justification of development time where needed.
Product Usage
- eCommerce conversion.
- Increase click through rates / increase online conversion.
- User engagements and how to increase them on landing pages.
Evaluation and Selection
We used no prior technical software package. But do have an in-house A/B testing platform and track with Google Analytics.
Monetate, but the tool was a little too far out of our budget. We picked Optimizely because it was cost effective and our ROI was justified based upon a defined baseline to increase conversion and continue the strategy of A/B testing.
Implementation
- Implemented in-house
Training
- Self-taught
Yes, this tool is similar to other A/B testing tools. So if you have experience with them, you'll have no problems.
Support
Not Sure - Tool is pretty easy to use, don't think we really need it. The support QA is sufficient.