- Our client has been happy with the tools. The set-up and execution of experiments is relatively simple. It has been used extensively to test content, banners, sign-ups, and product locations.
- The design needs of the client has required a lot of developer experience to create test content and integration with site functionality that's not 'out of the box'.
1 - In my job capacity I work to handle implementation and support of all 3rd party tools, including Adobe Analytics, Google Analytics, eBay Enterprise Attribution, Coremetrics, DART, Mediamind, Ensighten, Tealium, and Adobe Dynamic Tag Manager, etc.
Evaluation and Selection
The implementation through the tag management system took a bit of trial and error at first, mostly due to the asynchronous nature of the TMS. We had to manipulate the implementation to assure that the Optimizely code was written to the page at the right time to allow the experiment content load in the browser without showing any of the original content first. We also needed to make some adjustments to the TMS code to get the integration with Site Catalyst timed appropriately.
- Adobe Analytics (Site Catalyst)
- Adobe Dynamic Tag Manager
All of the coding is handled through the Adobe Dynamic Tag Manager. Some difficulty working with the asynchronous default functionality of the tag manager at first.