Item: Optimizely Content Management System
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We started small, using it to host our learning center content and marketing landing pages. We've been able to achieve great results and are moving forward with making Optimizely our CMS for all websites in our organization.

Pros and Cons

Personalization
Innovation
Intuitive content authoring

Recent acquisitions are not fully integrated into the solution, so the experience can be a bit choppy.
Built in A/B testing product is lacking in features that make it useful.
I would like to see better built-in reporting options for analyzing content.
I would like an option to import content via CSV spreadsheet or export fields via CSV.

Return on Investment

Marketing can deploy new content without IT support.
Marketing can optimize to improve performance without high level of effort.
Marketing can create more content. More content = more opportunities.

Usability

As a content author, it can be a lot of clicking, but once you get the hang of it, it gets easy to navigate and work quickly.

Time to Value

We used a partner to help us stand up a small site within 90 days. I highly recommend using an experienced partner. This is not a DIY solution.

Alternatives Considered

Sitecore Experience Manager and NetSuite SuiteCloud Platform

I think Optimizely is better because of its product roadmap and proven history of innovation. The product and support teams are easier to work with than other competitors I've used. Great customer support.

Key Insights

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Management System go as expected?

Would you buy Optimizely Content Management System again?

Yes

Other Software Used

Siteimprove, ActiveCampaign, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Likelihood to Recommend

This is a best-in-class CMS. Be very specific in your requirements before building, as it can do almost anything you want it to, it just needs to be developed in a certain way. Best used for websites with a lot of content, like sales sites or blogs, or corporate sites. Probably not suitable for building a customer portal or logged-in interface.

So happy with the company, I'm buying it again.

Software Version

Overall Satisfaction with Optimizely Content Cloud (formerly Episerver Content Cloud)