Overall Satisfaction with Optimizely Content Marketing Platform
The J.R. Simplot Company is a diverse Food and Agriculture Company with 7 different Business Units. Most of the Marketing Teams for these Business Units use Optimizely CMP on a daily basis. They have found it to be a very robust yet easy to use platform for content intake, Digital Asset Management, and planning. The workflows are easy to customize and flexible. We used to struggle knowing where things were and lose time when working with external agencies. Optimizely makes it a breeze to see exactly where a piece of content is, who has the current action and whether it is tracking on time. It's seamless integration with our Digital Asset Management tool saves us time and ensures we are always working with the latest version.
- Workflow
- Planning
- Organizing
- Less need to bounce around in the tool
- Marketing Teams can show the volume of work they produce
- Input forms mean we are getting all the details we need up front (saves hours per month)
- Users can prioritize and plan to make sure they are working on the right content at the right time
We have set up our intake request with fields that provide us the ability to quickly understand what the priority of content requests should be. Tracking to delivery is easy to see and understand.
We find Optimizely CMP easy to use so bringing someone new on to the tool is quick. We also appreciate how Optimizely is constantly asking, listening and delivery on the needs of their customers.
Do you think Optimizely Content Marketing Platform delivers good value for the price?
Yes
Are you happy with Optimizely Content Marketing Platform's feature set?
Yes
Did Optimizely Content Marketing Platform live up to sales and marketing promises?
Yes
Did implementation of Optimizely Content Marketing Platform go as expected?
Yes
Would you buy Optimizely Content Marketing Platform again?
Yes