Safely introduce new features
April 29, 2024

Safely introduce new features

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Feature Experimentation

We are able to dynamically enable and disable features (if needed, conditionally) on the website through the Optimizely Feature Experimentation interface. It makes sure we can toggle fast, without having to redeploy the application. This removes tight coupling with backend deployment schedules, and also serves as a good form of risk management. Combining a feature with a testing audience allows us to test features on production, too.
  • fast deployment of configuration changes
  • plenty of configuration options for various use cases
  • good interface
  • Optimizely Feature Experimentation script may not always be loaded (ad blockers?), which should be taken into account
  • Time to market increases, as code can be merged even though a feature is not yet supposed to be activated
  • Better risk management, as feature rollouts can easily be rolled back
  • Canary testing, by opening up a feature to a small audience

Do you think Optimizely Feature Experimentation delivers good value for the price?

Not sure

Are you happy with Optimizely Feature Experimentation's feature set?

Yes

Did Optimizely Feature Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Feature Experimentation go as expected?

Yes

Would you buy Optimizely Feature Experimentation again?

Yes

It's very useful for turning features on or off. Introducing new features is simple. Opening up a feature for visitors matching specific conditions is also easy enough. It's not useful for offering different variations of a specific feature (AB-testing).